Alex Petrilli
Member since March 2018Contact Alex- Director of Research Solutions Sorenson Media
- https://www.sorensonmedia.com/
- LinkedIn: https://www.linkedin.com/in/alex-petrilli-jr-7a386a3/
- Twitter: @BroadcastingAl
- Lehi Utah
- 84043 USA
Alex has worked in media research his entire career, both in local markets and on a national level. He has participated in the evolution of viewing data from diaries to meters to STBs to smart TV. When he is not working, Alex spends time with his wife and four sons in Pacifica, California anxiously awaiting the empty nester days that may never come!
Articles by Alex All articles by Alex
- Think Smart: How Advertisers Can Combat Information Overload With More Data in
Television News Daily on
07/06/2018
Smart TVs provide better, more intuitive data that is changing the way advertisers measure a campaign's success and how they choose to reach target audiences.
- Rethinking Ratings: How Advertising, Programming Are Changing in
Television News Daily on
03/16/2018
As over-the-top (OTT) programming provides services direct to consumers, the viewing habits of Americans are changing in ways no one could have predicted. Although Nielsen and others are attempting to catch up, new technologies are changing not just the measurement, but the content of television itself.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
