Brian is Founder and CEO of Vengo Labs. Vengo is a next-gen retail platform that helps brands reach customers through an integrated product experience in hard-to-access locations. Vengo connects brands with consumers by providing location specific, just-in-time products through novel, technologically enhanced vending machine platforms. By customizing the products to the real-time needs of a consumer, whether at a hotel, gym, workspace, or college dormitory, Vengo is solving a pain point for retailers trying to reach consumers directly and compete in a crowded marketplace. As an added feature of the Vengo platform, Vengo partners with media brands to provide consumers with relevant and engaging content, exclusive product offers, and sampling opportunities.
- The New Age of Sampling in
Marketing Insider on
03/20/2018
"Hey Alexa, can I have a free Chobani?" Yes, said Chobani. Through a multi-channel marketing and sampling campaign, the company estimates it will give away 10 million yogurt products in honor of its
10th anniversary. That's a lot of free yogurt, but Chobani, like a few other companies, recognizes the loyalty-driving power of trial and its ability to build customer loyalty.