Articles by Shelly All articles by Shelly
- Sustainability: The New Communications Imperative in
Marketing Insider on
03/21/2018
Eco-consciousness got a boost in 2017, fueled by events ranging from the debate over U.S. participation in the Paris climate accord to the viral video of a starving polar bear. U.S. Millennials, long recognized as the most sustainability-conscious generation, are growing even more sensitive to the issue, and a 2017 sustainability study by The Hartman Group found that the number of consumers across all segments who prioritize sustainability purchasing is up significantly. For many CPG brands, the question is no longer whether to start communicating their commitment to sustainability, but how. Here are some thought starters for consideration.
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