Beth Ann Kaminkow leads the brand and marketing practice for Kantar Consulting, Americas. She believes that the role of modern marketing today is elevated to a business imperative that encompasses brand, consumer-centricity, sales, and digital all underpinned by data and technology. During her two decades in the industry, Beth Ann has touched every aspect of marketing communications across consumer-packaged goods, retail, finance, restaurant and technology companies and brings both client and agency side perspectives to her work. She is a strong advocate of insights-inspired marketing programs, and was a pioneer in strategic-planning research methodologies. Beth Ann has been part of a successful startup purchased by Omnicom, led global agency TracyLocke as the first female CEO in its one-hundred-year history, as well as served as a Global Chief Marketing Officer of Westfield Corp.