Nancy Hansell
Member since March 2018Contact Nancy- Strategy Director Siegel+Gale
- Twitter: @Nancy_Hansell
- New York New York
- 10011 USA
Nancy Hansell is a strategy director with global brand strategy, design and experience firm Siegel+Gale. A natural storyteller and simplifier, she has shaped many notable brands spanning hospitality to technology to healthcare.
Articles by Nancy All articles by Nancy
- Safeguard Your Brand In M&A in
Marketing Insider on
03/26/2018
Mergers and acquisitions done right can offer companies tremendous opportunities for growth. They can also be a complicated, messy time for brands. Building an effective, merged business is a high-risk act of undoing existing assumptions-for employees, for customers, for investors, and others. In this time of flux, brand equity must be managed strategically, clearly and consistently.
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