Holly is the Mason of MasonBaronet. As the president and owner of the company, Holly provides the collaborative work environment that is essential to producing the highly creative and strategic work that is the hallmark of the agency. Under her leadership, the agency has won numerous awards from Communication Arts, AIGA Graphic Design Annual, Dallas Society of Visual Communications, the Dallas Ad League, and The Houston Art Directors Show. Additionally, MasonBaronet was listed by D CEO as one of "The best mid-sized advertising agencies in Dallas".