colby graff
Member since July 2008Contact colby- GM, Strategy & Digital Propac
- https://propac.agency/
- LinkedIn: https://www.linkedin.com/in/colbygraff/
- Twitter: https://twitter.com/colbyg
- 6300 Communications Parkway
- PLANO Texas
- 75024 USA
Accomplished executive who provides leadership, strategy; operational direction for multichannel merchants; marketing strategy; creative development for product introductions/launches; Brand; corporate identity; Comprehensive understanding of the creative, production and development processes for broadcast, print; digital content; Maintains senior level contact with agency creative, account management and client services staff; Grassroots, viral; non-traditional marketing; Sponsorships, brand partnerships, co-branded productions and licensing expertise; Mobile; social media applications development; marketing.
Articles by colby All articles by colby
- First Week Of Fall -- So, What's Your Holiday Sales Strategy? in
Marketing Insider on
09/23/2021
Here are some tips to consider. For example, go beyond Facebook and Instagram to reach more consumers.
- Is Nontraditional Sports Marketing The Way To Reach Gen Z? in
Marketing Insider on
11/15/2018
This demographic, which is on track to outnumber millennials by 1 million by 2020, is changing the way sports are watched and marketed.
- It's AOP Season: An Agency Survival Guide in
MAD on
07/27/2018
It's the most hectic time of the year for CPG companies: Time to develop the Annual Operating Plan (AOP). Agencies play a big role.
- Gen X: 'The Forgotten Generation' By Name, By Advertisers In Real Life in
Marketing Insider on
03/30/2018
Generation X, ranging in age from late 30s to early 50s, is oft referred to as the "forgotten generation." Advertisers have taken this moniker literally, as the generation sandwiched between Baby Boomers and Millennials is scarcely targeted by them. To quote Julia Roberts in Pretty Woman: "Big mistake. Big. Huge!"
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