Lux Narayan is CEO & co founder at Unmetric, an enterprise solution for branded content analysis and discovery. Unmetric helps digital marketers, social media analysts, and content creators harness social signals to track and analyze competitive content and campaigns, and to create better content and campaigns of their own. A TED speaker and stand up comedian, Lux is curious about most things. He enjoys creating products and 'stuff' and values his time with family, friends, strangers, the sky, mountains & fish.