Brett Zucker
Member since April 2018Contact Brett- Chief Marketing Officer Monotype
- https://www.monotype.com/
- LinkedIn: https://www.linkedin.com/in/brettzucker/
- Twitter: https://twitter.com/brettzucker?lang=en
- Woburn Massachusetts
- 01801 USA
Brett Zucker is the Chief Marketing Officer of Monotype and is responsible for the company’s marketing strategy, product portfolio and market demand. Brett was previously Monotype’s senior vice president of product management. Prior to Monotype, Brett was the CTO at Bridgeline Digital, providing product management and overall business strategy. Brett holds a bachelor’s degree in electrical engineering from Cornell University and an MBA from Harvard Business School.
Articles by Brett All articles by Brett
- Driven By Data: A New Era For The CMO in
Marketing Insider on
07/12/2018
Shifting consumer expectations have changed the fundamental elements of the modern CMO role to be one that fuses traditional marketing areas - creativity, branding, strategy, etc. - with growing amounts of data. The most successful brands will use this data-driven marketing approach to better understand customers and uncover what drives, inspires, motivates and engages them.
- 2018: RIP To The Traditional Marketer in
Marketing Insider on
04/10/2018
The responsibilities of the modern-day CMO are changing rapidly, thanks to a series of technological, cultural and social trends that are unfolding in today's business climate. The amplified voice of discerning consumers, the impact of emerging technology and the shift from consumers buying products to buying experiences are forcing CMOs to adopt new strategies to keep pace with demands.
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