Laura Bernier is a talented and seasoned executive marketer with over 17 years of experience in Consumer Insight, Marketing Research, Strategic and Account Planning on the supplier, client and agency sides. She brings a wealth of expertise across such areas as consumer packaged goods (food and beverage, personal care, home cleaning, and pet care), retail, automotive, foodservice, medical supplies, B2B, CRM, consumer/user experiences, new services and digital innovation. Laura is consistently working to develop immersive experiences for her colleagues and clients whether it be through leading coffee trend tours through Manhattan, producing a documentary-style film to help her team immerse themselves in the hopes, dreams and frustrations of their consumers, or having her team wear medical scrubs for a full work-day to drive home the point of how important it is for nurses to feel comfortable in their work attire. Laura is also known for her unique "structured brainstorming" approaches and was recently tapped to lead such a session with the Economic Development Council of El Segundo, CA. Laura currently leads Strategic Account Planning at Phelps, a leading Integrated Marketing Communications Agency based out of Silicon Beach (Playa Vista, CA). She represents the voice of her clients' consumers by studying their motivations and behaviors and translating them into strategic insight and creative inspiration. She displays a clear passion for identifying "human truths" that drive consumers to behave in the way they do. This allows her to apply strategy in bringing brands to life so that they speak in a compelling voice across media and platforms.