Kabeer MamnoonMember since April 2018Contact Kabeer
Kabeer helps businesses succeed by crafting and delivering lean, effective, fast marketing that builds demand and drives business. Before co-founding Ready State, Kabeer served as a senior vice president of strategy at MRM McCann, where he led a team that advised clients on marketing strategy, digital strategy, and innovation. He previously was a strategy consultant at PwC Advisory, and as part of an incubator group within Oracle, he was involved in the technical and operational aspects of starting several key technology businesses. Kabeer has an MBA from MIT’s Sloan School and a BS in computer engineering from Case Western Reserve University.
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- We Need To Recognize, Personalize And Optimize in
Marketing Insider on
For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we're all swimming in it. Sure, we're deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool. T