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Lianna Willoughby

Member since August 2010Contact Lianna

  • Managing Director Open Mind Strategy
  • New York
  • 11211 USA

As Managing Director of Open Mind Strategy, Lianna oversees all qualitative and quantitative research endeavors, helping clients to transform human understanding into actionable strategic insight. Lianna’s role at Open Mind spans team management, project direction, cultivating company culture, building and maintaining partner relationships, as well as a strategic thought partner. Some recent research and strategy projects include Facebook, iHeart Media, Amazon, Netflix, USA Today Network, Animal Planet and Food Network. While Lianna’s current role focuses on operations and team management, her favorite part of the job is still that a-ha moment during the research when a consumer sparks a new insight and it changes the way she and her clients think.

Articles by Lianna All articles by Lianna

  • What It Means To Be A Millennial Guy in Marketing Insider on 04/17/2018

    While there has been a wealth of marketing research insights about Millennial women, there has been little focus on the guys. But the evolution of the Millennial guy is as interesting as it is surprising. In combination with the changing nature of the Millennial guy, we are witnessing a cultural shift, with gender norms becoming increasingly blurred for both sexes, and the meaning of being a man today evolving in an unexpected direction among the Millennial cohort.

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