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Blane Sims

Member since June 2008

  • Director, Product Management BrightTag
  • 111 S Wacker Dr.
  • Suite 4000
  • Chicago Illinois
  • 60606 USA

Articles by Blane All articles by Blane

  • A CDP Won't Solve Your Brand's Identity Crisis in Marketing Insider on 04/17/2018

    Customer data platforms have reached the pinnacle of the hype cycle. Expectations are soaring. Venture capital is flowing. And yet everyone is still trying to explain how and why CDPs are any different from the many martech acronyms that preceded them.

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