Laura Gurski
Member since April 2018Senior managing director of Accenture’s consumer goods & services practice.
As the global head of Accenture’s Consumer Goods & Services Practice, Ms. Gurski oversees the development and delivery of marketing, customer service, commerce and sales transformation services.
- The U.S. Food Fight: Recipes For Brand Success in
Marketing Insider on
04/18/2018
The U.S. food and beverage industry is experiencing a seismic shift. Changing consumer preferences, macro-economic forces, a new competitive landscape and rapid technology innovation are creating a
challenging environment for large CPG food and beverage manufacturers. Many are experiencing slow growth, decreasing market share and brand value as a result.