Haresh is the co-founder and CEO of Bolstra, a Customer Success management platform. Prior to founding Bolstra, Haresh spent 15 years at Aprimo, Inc in roles ranging from Product Strategy to Business Development. A constant evangelist for customer engagement and success, Haresh is passionate about helping other SaaS companies deliver the best possible experiences for their customers.
- The Dynamic Duo: Customer Success And Customer Marketing in
Marketing Insider on
04/23/2018
In the B2B recurring revenue economy, customer relationships are increasingly owned by a team of professionals like Customer Success Managers who earn customer loyalty by continuously demonstrating
the value of their solution to their customers. Ideally, they have a defined customer lifecycle as their model for customer engagement, and in doing so, are churn mitigators.