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With all the data available today marketers should never make another mistake. Never have to risk anything of any substance. And that would be a shame. Because risk and surprise go hand in hand, and surprise is powerful.
Most agencies today work in closely integrated teams. That means we are constantly in each other's workspaces, brains. It's an amazingly fruitful way to work but there are also risks to it.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.