Georgina Forster
Member since April 2018Contact Georgina- San Diego Managing Director Mirum
- San Diego California
- 92101 USA
Articles by Georgina All articles by Georgina
- Data's Downside: Suppressing An Appetite For Risk in
MAD on
05/31/2018
With all the data available today marketers should never make another mistake. Never have to risk anything of any substance. And that would be a shame. Because risk and surprise go hand in hand, and surprise is powerful.
- Want To Smack That Trump (Or Clinton) Supporter In The Next Cubicle? Read This Instead in
MAD on
04/23/2018
Most agencies today work in closely integrated teams. That means we are constantly in each other's workspaces, brains. It's an amazingly fruitful way to work but there are also risks to it.
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