Nick Tarant is a sales and marketing executive living in Chicago and currently Chief Revenue Officer for Pattern89, a High Alpha Venture Studio company specializing in artificial intelligence for paid advertising optimization. Previously he was vice president of retail sales and the central U.S. region for Eyeview, a digital video and advanced TV technology company focused on measurable outcomes. Nick was also vice president of sales at Conversant and has also worked for a variety of traditional marketing firms, including DDB, Ogilvy and Saatchi.
- Advanced Personalization: From Retargeting To A Brand Dialogue In 4 Steps in
Marketing Insider on
04/25/2018
The recent revelation that Facebook collects user-behavior online is a fact many of us have taken for granted. The industry's justification is that when they know who you are, they can customize your
advertising. A brand's ability to speak to individuals through cookies or anonymous ID's has enabled marketers to conduct more relevant and meaningful conversations that lead to sales.