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Katie is a brand strategist who is passionate about using true human insight to inspire effective creative work. She currently works on brands such as P&G, McCormick, Blue Bunny, and Pirate's Booty at Blue Chip Worldwide in Chicago.
If you work in food marketing, you've targeted "mom" more times than you can count. For a long time, this exclusive, sometimes tiresome, focus on mom made sense-moms were doing much more of the cooking and grocery shopping than dads.
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