Mark Bradley

Member since June 2026

CEO BaM Sports
http://bamsports.com/
LinkedIn: https://www.linkedin.com/in/thebinbam/
46204 USA

Mark Bradley is the CEO of Indianapolis-based BaM Sports, helping brands unlock the value of their sports sponsorships by turning fandom into brand growth. BaM Sports offers brands a new view of how to approach sponsorships beyond traditional impression metrics with its proprietary Magnetic Score™ sponsorship diagnostic tool and Fan Identity Intelligence™. BaM Sports is a division of Bradley & Montgomery. For more information visit bamsports.com.

Articles by Mark All articles by Mark

The 4 Factors Brands Should Measure To Improve Sponsorship Performance in Marketing Insider on 07/01/2026
Impression-based metrics were built for a different era of media. Brands should focus on four dimensions that move beyond exposure.
How Winning 'Share of Culture' Drives Sustainable Marketing ROI in Marketing Insider on 05/02/2018
Today's successful brands aren't the cheapest or the sexiest. They're the ones with meaning. This "meaning" isn't defined by a single campaign. Instead, it's created over time from a consistent strategy that transforms a brand into a symbol of identity.

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