Garrett McGrathMember since April 2018Contact Garrett
- VP Product Management Rubicon Project
- New York New York
- 10016 USA
Articles by Garrett All articles by Garrett
- It's Time For Exchanges To Focus On Insights, Not Plumbing in
Marketing Insider on
As an industry, ad tech has always been defined by its state of constant change, but this past year has made all the previous seem stagnant by comparison. Market pressures for both publishers and advertisers are fundamentally different than they were just 12 or 18 months ago, and the rapid change on both sides is forcing the ad tech ecosystem to become faster and more efficient, ultimately placing control in the hands of buyers and sellers.