Rick Braddock
Member since May 2018Contact Rick- Investor & Executive Chairman of the Board Pypestream, Gravy Analytics, LinkStorm
- LinkedIn: https://www.linkedin.com/in/rickbraddock/
- New York New York
- 10001 USA
Rick has five decades of experience as a change maker in both marketing and executive roles at companies including Citicorp, Priceline.com and Fresh Direct. Rick is currently an investor and Chair of the Board for three disruptive startups aimed at connecting digital marketing technology to the brick-and-mortar world – Pypestream, Gravy Analytics, and LinkStorm.
Articles by Rick All articles by Rick
- How CPG Brands Can Compete In The Instant Gratification Economy in
Marketing Insider on
08/01/2018
At the beginning of July, Colgate-Palmolive announced plans to acquire a minority stake in eye contacts startup Hubble. This is just the latest example of how established CPG companies are taking major steps to compete with disruptive startups.
- The Journey To Save The Enterprise Omnimarketer in
Marketing Insider on
05/18/2018
Every omnimarketer is by definition a digital marketer. If this is so, then why is digital marketing so far behind? Digital marketers for large enterprises are performing so poorly in facilitating innovation that more and more enterprises are even reducing their digital marketing budgets. Today, the bulk of digital marketing is digital advertising, which is a severely broken offering. Even P&G, the biggest advertiser in the world, has cut $200 million from its digital ad spend in the past year.
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