Mark Cullinane
Member since May 2018Contact Mark- SVP and GM Digital Publishers Clearing House
- LinkedIn: https://www.linkedin.com/in/mfcullinane/
- Port Washington New York
- 11050 USA
Mark Cullinane is SVP and GM of Digital for Publishers Clearing House
Articles by Mark All articles by Mark
- One Winning Way To Restore Advertising's Broken Value Exchange in
Marketing Insider on
09/26/2018
Free chance-to-win games represent a powerful vehicle for connecting brands to consumers in a transparent, balanced way.
- Customer Lifetime Value Is Key To Attribution in
Marketing Insider on
05/21/2018
Marketing attribution is not a new topic. Marketers have been trying to understand the path to purchase since the dawn of the advertising industry. Although, in the last 10 years the topic has been more closely followed as capturing data on every customer touch point has become more achievable. Marketers want to fully understand what drove a prospect to take that important step to become a customer of their website/retail store or service. Attribution helps us gain an understanding of which marketing channels are working and which ones are not assisting with conversions.
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