George is Director of Mobile Ad Operations at Fluent, Inc., which drives acquisition for growing brands. He has expertise in business and product development, account management, and everything mobile.
- Why App Installs Have Become Meaningless - Driving Post-Install Engagement in
Marketing Insider on
05/22/2018
Since 2008, Apple's App Store has seen over 180 billion installs from users worldwide. We are inundated with options: over 1,300 new apps are introduced to the app store daily and 80% of users delete
an application just three days after installing. The demand for apps is far lower than the amount being introduced. Developers and marketers alike face the challenge: are installs an accurate KPI for
growth?