Todd Johnson

Member since May 2006

First (And Last) Impression Units Rise In Popularity As Smart TV Adoption Soars in Marketing Insider on 05/25/2018
For advertisers, the peak era of broadcast television was like driving up and down the densely populated corridor of the Eastern Seaboard looking for places to get gas or eat a meal. Waves and waves of viewers were continuously reachable through traditional 30-second ads. But the advent of streaming - and the rise of non-ad supported models - has taken the advertising industry westward, into the wild unknown.

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