Articles by Wayne All articles by Wayne
- Why Your Poor Marketing Results May Really Be a Measurement Problem in
Marketing Insider on
10/12/2018
Proper metrics help marketers shift budgets and strategy quickly in order to capitalize on changes in consumer behavior.
- Marketers Of The Future: Specialists Vs. Generalists in
Marketing Insider on
05/31/2018
It's no wonder marketers' heads are spinning. Today's always-connected and increasingly empowered consumers place elevated expectations on every interaction they have with a brand, whether online, in-store, or on their mobile device. These heightened expectations are forcing marketers to re-evaluate their strategies, so they can deliver relevant and personalized experiences to each individual.
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