Nicole McCallum

Member since May 2018Contact Nicole

Director Mindshare
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Toronto Ontario
M4L1T6 CAN

Nicole McCallum is a tenured marketing professional with experience in a variety of industries including Sports & Entertainment, Consumer Electronics, Automotive, Pharmaceuticals and Global Travel. Her passion is uncovering the motivations that drive consumer behavior, and creating better understanding in how marketing and media can best serve the changing needs of both clients and consumers.

Articles by Nicole All articles by Nicole

How Are Voice Assistants Training Us To Talk? in Marketing Daily on 06/06/2018
As we become more familiar and comfortable with this language exchange, we must look at the effect it will produce on the culture of interpersonal communication.

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