Alistair Robertson
Member since June 2018Contact Alistair- Executive Creative Director iCrossing
- Chicago Illinois
- 60607 USA
Articles by Alistair All articles by Alistair
- Creative And Media: Your Need-to-know Guide About A New And Old Integration in
Marketing Insider on
06/08/2018
Not so long ago, most agencies offered an integrated service that covered both media and creative services. Then, as clients pushed for greater buying efficiency and more strategic decision making, (and holding companies smelled opportunities to grab larger pieces of the pie) the disciplines became decoupled.
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