- Inflection Point: Consumers Deserve A Better Data-Protection Model in
Marketing Insider on
06/07/2018
Fake news, rigged elections, identity theft - these are all outcomes of compromised consumer data. In each case, individual digital users are exposed, and in every instance the need for a stronger
model of protecting personal data is clear. Even more disconcerting for consumers, while they have tools that allow them to keep their own virus and malware defenses updated on their own personal
devices, they remain vulnerable when it comes to how their digital footprints are protected by the brands and agents with which they engage.