Daniel Avital is chief strategy officer at technology company CHEQ.
- Brand Safety: Why Measuring The Problem Won't Solve It in
Marketing Insider on
06/08/2018
Imagine if your credit-card provider called to say your account was used for a $10,000 shopping spree, and the money was irretrievable. You'd probably go ballistic. Our expectation today is for our
provider to prevent these things from ever happening, not report them after the damage has been done.