As the Senior Vice President and General Manager of Marketing & Communications, Kyra creates the marketing strategy and oversees the programs that create demand for Influence Health’s consumer engagement products and services. For nearly two decades, she has served in a number of leadership roles at Influence Health and Cerner Corporation, where she has built and led high performing teams in the development, delivery, marketing and sales of cutting-edge healthcare information technologies. Jokingly referred to as the “marketing maven” by her friends, customers and colleagues, Kyra is a frequent blogger, guest columnist and industry speaker who enjoys practically applying the marketing best practices she so often preaches in her work at Influence Health. She is also a strategic advisor to two Birmingham, AL-based start-ups outside the healthcare space.