Beca Alexander
Member since June 2018Contact Beca- President & Founder Socialyte
- https://www.socialyte.com
- LinkedIn: https://www.linkedin.com/in/becaalexander/
- Twitter: @becaalexander
- New York New York
- 10022 USA
Dubbed the “Influencer’s Influencer,” Beca Alexander is an accomplished entrepreneur and founder of Socialyte, a creative full-service influencer marketing agency and content production studio that partners with award-winning digital creators on campaigns tailored to a brand’s specific needs. With access to more top-tier influencers than any other brand-to-influencer service, Socialyte has expanded its network to include over 10,000 influencers globally.
Articles by Beca All articles by Beca
- What Marketers Should Know About The Dark Side Of The Influencer Industry in
Marketing Insider on
06/14/2018
Brand marketers must consider that, while the influencers are better at creating engaging content for today's consumer, their reach continues to decrease, and brands now have to pay both the content creators and the platforms in order to boost and amplify the content to actually reach the intended consumer, which means additional dollars allocated. Brands are still not asking the right questions regarding analytics, causing a gap between value and worth.
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