- Brand Planning In Rare Is Not An Amenity, It's A Necessity in
Marketing Insider on
06/19/2018
Rare-disease drugs undoubtedly improve the lives of the patients they serve. However, regardless of a drug's efficacy, brand awareness is crucial to ensure that therapies reach patients in need. Even
if a therapy is first-to-market, there's likely to be emerging competitors right around the corner. As such, the role of brand planning in rare is critical, even though it may look different than
brand planning for mainstream pharmaceutical products.