Kamiu LeeMember since June 2018Contact Kamiu
Kamiu Lee is CEO at Activate, an influencer marketing technology platform and agency that partners with brands and influencers to tell engaging and compelling stories across social media, at scale. As a team of influencer strategists, technologists, data scientists, brand partners and operations professionals, Activate offers both full-service influencer marketing services as well as access to a self-serve platform to cover the full span of a brand's influencer marketing needs. In the last 12 months, Activate has engaged over 75,000 influencers in and creators, publishing more than 6,500 pieces of collaborated content per month. Kamiu's career spans a range of strategy and business development roles at Rent the Runway, Refinery29, and Ralph Lauren, as well as experience as an investment banker and early stage venture capitalist. Kamiu holds a B.S. from Boston University and an M.B.A. from Columbia Business School. Kamiu is passionate about the potential of the influencer marketing space, and has been quoted on the topic in Fortune, Forbes, WWD, AdWeek, Digiday, eMarketer, BusinessInsider, RetailTouchpoints, Glossy, Racked and more.
Articles by Kamiu All articles by Kamiu
- How Brands, Influencers, Can Take Advantage Of IGTV in
Marketing Insider on
Let's take a look at how to take advantage of Instagram's latest feature -- IGTV, its long-form video hub -- and how it compares to YouTube.
- AI In Influencer Marketing: Buzzword Or Real Deal? in
Marketing Insider on
Since the onset of artificial intelligence's use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart AI integration can occur, and even integrate artificial intelligence directly into campaigns. But, with exciting technological advancements poised to support smarter influencer selection and management, AI will neither replace the tastemakers of the future nor will it eclipse the need for human marketing experts to continue to drive innovation in marketing strategy.