Greg joined Bombora as Vice President of Audience Solutions to help activate B2B data with data buyers across the globe. He leads the charge to meet the strong demand for Bombora Intent and demographic data for the programmatic buyer. He works closely with brands, partners to activate Bombora Data to the agencies, trading desk, DSPs, advertisers, DMPs, social and ad tech companies for many programmatic use cases. Previously, Greg was Director of Data Solutions for Bizo, where he managed Bizo’s highly successful and profitable programs for data partner resellers and data exchanges. Greg also managed many top 50 advertisers, fueling their marketing stack technology solutions, and in turn reaping significant ROI. Additionally, Greg assisted Bizo with its national accounts sales teams with data solutions sales initiatives. Greg was instrumental in the creation of new use cases including Site-Side Optimization, Analytics, Custom Modeling, and Programmatic techniques. Always a data geek, Greg was raised in the banking sector, automating payments and data exchanges between banks dot-coms and enterprises. He has solid experience with data sales and reseller programs in the healthcare and eDiscover markets.
Articles by Greg All articles by Greg
- Third-Party Data Cull Began Long Before Regulation in
Marketing Insider on
10/08/2018
Data marketplaces have eliminated segments en masse, but it's hardly cause for alarm.
- Are Marketers Prepared For The Convergence Of B2B And B2C Audiences? in
Marketing Insider on
06/22/2018
For decades, the worlds of business-to-consumer and business-to-business marketing have been separated. As a result, B2B marketing lags behind the B2C space when it comes to technological adoption and sophistication.
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