Arndt Groth joined Smaato as President in September 2017 and is responsible for Smaato’s core business operations. As one of digital marketing’s pioneers and thought leaders, Arndt brings to Smaato more than 20 years of executive-level experience in business leadership and digital marketing. Prior to joining Smaato, Arndt was CEO of publicly listed PubliGroupe AG in Lausanne, Switzerland, which he guided through its acquisition by Swisscom AG. Previously, Mr. Groth founded DoubleClick Germany and then went on to be DoubleClick’s VP Media Northern Europe. He has also been the CEO of InteractiveMedia CCSP AG, a subsidiary of Deutsche Telekom AG.
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- Buckle Up, Marketers: Here Comes The GDPR's Cousin in
Marketing Insider on
06/25/2018
May 25, a date circled in red on most marketers' 2018 calendars, has come and gone. The European Union's General Data Protection Regulation (GDPR) is now in effect, and all companies that handle the data of EU citizens are operating in a new reality.
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