Ann GreenMember since June 2018Contact Ann
- EVP, Domain Strategy and Client Activation Kantar
- New York New York
- 10048 USA
A thought leader and innovator in the field of market research, Ann is responsible for bringing together innovation, best practices and knowledge from across the Kantar domains of Innovation, Media & Content, Brand and Customer Experience. Ann has been instrumental in helping Kantar expand its Solutions suite including approaches for developing a brand’s strategy, offer enhancements as to how we partner with marketers and agencies on the creative development process, and Kantar’s equity suite which provides a bridge between peoples’ beliefs about a brand and their behavior.
Articles by Ann All articles by Ann
- Brands Must Embrace Culture in
Marketing Daily on
Consumers are more fragmented than ever before when it comes to the values they hold, the media they consume and the politics they support. The rise of social media and the ability to create personalized eco-chambers have only multiplied the pattern. This has created challenges for marketers, as they struggle to build meaningful connections with consumers.