Shawn Schwegman

Articles by Shawn All articles by Shawn

• Location Still Matters In An Online World in Marketing Insider on 06/28/2018
  

  JPMorgan Chase was running ads on more than 400,000 websites when it learned that less than 3% of those sites were leading to any activity beyond an impression. Chase reduced that to just 5,000 websites, but still saw the same results. This is because Chase was missing one critical step - determining which sites were the most relevant for its brand.

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