Jonathan Metrick is the head of marketing at Policygenius, the nation’s leading online insurance marketplace. Prior to joining the team, Jonathan led marketing at Hult, a global education startup based in London, and co-founded his own consultancy. He’s also played a leadership role in building global brands, including Tiffany & Co., Lacoste, Live Nation and CoverGirl. Jonathan has an MBA with distinction from Harvard Business School.
- Why Startups Are Ditching Agencies, And You Should, Too in
Marketing Insider on
06/29/2018
There's an increasing need for companies of all sizes to be agile in today's changing economy. Relying on an outside agency to complete critical projects takes longer and can cost around 20-30% more
in markups alone, a luxury many companies can no longer afford. As such, many companies are starting to bring capabilities that would traditionally be outsourced to an agency in-house.