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Frank Smadja

Member since June 2018Contact Frank

  • CTO Toluna
  • 31000 ISR

Articles by Frank All articles by Frank

  • Faster, Better, Cheaper-Now A Reality In Consumer Insights in Marketing Insider on 07/09/2018

    There is a concept in the project management realm that has dominated thinking since at least the 1950s. The iron triangle states that any attempt to achieve a positive outcome is constrained by the three variables of time, cost and scope. Or, in popular vernacular, in attempting to produce anything new, a team is always looking to create something faster, better and cheaper.

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