Frank SmadjaMember since June 2018Contact Frank
- CTO Toluna
- 31000 ISR
Articles by Frank All articles by Frank
- Faster, Better, Cheaper-Now A Reality In Consumer Insights in
Marketing Insider on
There is a concept in the project management realm that has dominated thinking since at least the 1950s. The iron triangle states that any attempt to achieve a positive outcome is constrained by the three variables of time, cost and scope. Or, in popular vernacular, in attempting to produce anything new, a team is always looking to create something faster, better and cheaper.