Sophie VuMember since June 2018Contact Sophie
Sophie Vu leads worldwide marketing for Vibes, a mobile marketing platform leader that helps marketers engage 1:1 with mobile consumers at scale. Sophie gets to proudly work with more than 200 global brands who trust Vibes to help them deliver compelling and profitable mobile engagement conversations. With more than 20 years’ experience growing and leading innovative tech companies, Sophie has a strong pulse on the current and emerging market landscape. Sophie's background encompasses strategy and management of marketing, communications, brand and product strategy for leading software products such as Sparkcentral, a visionary customer engagement solution, Kony, Pegasystems, Symantec, Adobe, Motorola, Yahoo!, ESPN and Google. Sophie has a graduate degree from the University of California, Los Angeles Anderson School of Management.
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- To Avoid Falling Behind, CMOs Must Focus On These Areas in
Marketing Insider on
What does a CMO do today? Turns out, it can be hard to define. First and foremost, CMOs have a direct effect on the way customers engage with a company or brand, but they are also regularly confronted with a multitude of challenges that don't necessarily have anything to do with "marketing."