Jeff Epstein
Member since July 2018Contact Jeff- VP Product Marketing & Communications Comm100
- https://www.comm100.com/
- LinkedIn: https://www.linkedin.com/in/jeffepsteinbc
- Twitter: B2B_StoryTeller
- 540 – 333 Seymour Street
- Vancouver British Columbia
- V6B5A6 CAN
Articles by Jeff All articles by Jeff
- The Secret To Winning, Retaining Customer Loyalty: Being A Low-Effort Company in
Marketing Insider on
07/11/2018
Many-if not all-brands sink or swim on how loyal and satisfied their customers are. For years, marketers thought the path to customer loyalty was paved with delight and poured their resources into creating unique customer experiences. But as customer expectations have changed and the world has become keener on instant gratification, customers' motivations and loyalties have changed, too. As a result, a new driving principle for customer loyalty has emerged: the effortless experience.
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