Scott Kolman is the vice president of product marketing at Five9 with responsibility for the overall positioning and promotion of the Five9 product portfolio. Scott has an extensive background in technology marketing and is a recognized professional with expertise in the contact center, cloud and customer experience industry. Prior to joining Five9, Scott held marketing leadership positions at Genesys, Synchronoss Technologies, SpeechCycle, Amdocs, Lucent Technologies and Octel Communications. Scott if a frequent speaker at industry conferences and events as well as a prolific blogger.
- Customer Journey Math: How Artificial Intelligence + Humans = 3 in
Marketing Insider on
07/12/2018
I don't envy today's digital brands. When it comes to optimizing customer journeys, they're facing a three-headed beast: data gives brands that can wrangle it a competitive advantage in delivering
personalized experiences, customers are interacting with brands through multiple channels online and offline, and they are ready to abandon their journeys at the first sign of a poor experience.