Sisi Todorova is the VP of New Media Solutions for WeQ, a leading mobile ad tech company, where she brings tremendous experience in the media industry. Prior to working with WeQ, Sisi was the Senior Director of Strategic Distribution at Glispa Global Group, where she led the publisher management team in Beijing, China and at the company headquarters in Berlin, Germany. Previously, she was also the Head of smartBoost, an app ranking solution, with Trademob.
- Drive Your App To The Top Of The Charts With Burst Campaigns in
Marketing Insider on
07/13/2018
When implemented within a holistic marketing strategy, burst campaigns can catapult an app to the top of the charts and have a significant impact on user base growth and brand awareness. With more
than 5.8 million apps in Google Play and Apple App Stores, marketers face tough competition, and visibility is key. Burst campaigns can be a golden ticket to those coveted top positions in the charts.