Michael Solomon
Member since July 2018Contact Michael- Professor of Marketing Saint Joseph's University
- https://www.michaelsolomon.com/blog/
- Facebook: https://www.facebook.com/Michaelsolomonwhywebuy/
- LinkedIn: https://www.linkedin.com/in/michaelsolomon/
- Twitter: @mikesolo
- Philadelphia Pennsylvania
- 19147 USA
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his 30+ books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. Much in demand as a keynote speaker, Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers. Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (CrossFit, Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time. Michael also is a regular Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding. As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”
Articles by Michael All articles by Michael
- Brand Resonance: In Search Of The Holy Grail in
Marketing Daily on
07/24/2018
Today, meaning is everything, including the bottom line. The biggest marketing challenge is how to captivate the jaded or distracted (or both) consumer.
- The Freemium Model: A Death Knell For Brands? in
Marketing Daily on
07/13/2018
So, what's the future of branding? Maybe we can glimpse it at - of all places - the stodgy Masters Golf Tournament.
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