Donald Fairbanks is Senior Director of Strategic Services at HelloWorld.
- 'Value' is Evolving - Here's What It Means For Brand Loyalty in
Marketing Insider on
07/18/2018
For consumers, "value" is no longer limited to coupons and discounts. From Millennials inundated with notifications to frazzled parents hoping to make the most of a grocery trip, consumers are now
thinking beyond deals, associating value with time-efficient experiences that help them better navigate life. Brand interactions that add utility are gaining popularity, whether sending consumers
timely coupons when they're running out of products or sharing personalized shopping maps while in-store.