Lisa Villano, Studio Lead at Deloitte Digital, leverages 8 years of expertise in building digital media and consumer marketing solutions for agencies and brands. She has recently added expertise in Politics and Advocacy marketing solutions as well. Lisa’s experience has spanned the most exciting time in digital and she has been squarely at the intersection of data and programmatic solutions, specifically in the DMP space and most recently Real-Time Consumer Intelligence platforms.
- The Loss of Facebook Partner Categories: How Marketers Can Cope in
Marketing Insider on
07/19/2018
Many marketers are still sulking over the removal of Partner Categories, Facebook's third-party data exchange. And that's understandable. Many advertisers had come to rely on Partner Categories as a
means of targeting their media buys on Facebook. For these advertisers, the path to finding audiences on the platform has entirely changed course.