Managing director and Partner at JIN, a digital influence and PR agency moves its clients’ customers from engagement to inspiration to action. As a speaker, consultant, and entrepreneur, I work with international clients to develop compelling campaigns in the digital space.
- Building an Iconic Brand On Twitter - Think Less, Tweet More in
Marketing Insider on
07/19/2018
Twitter is the social network of champions when it comes to turning brands into icons. Most brands find it difficult to make waves on Twitter because they spend too much time thinking about how to
make their branded content appealing to the public instead of trusting their guts and wits. While other platforms can and should be used for brand building through content, brand building on Twitter
is a different exercise.