Craig Waggy

Member since July 2018Contact Craig

How Brands Can Use Location Data, Analysis To Create Goodwill in Marketing Insider on 07/23/2018
Starbucks is a great example of how to create a positive buzz around a brand and goodwill with consumers by aligning themselves with an eco-friendly cause. Starbucks announced recently that it's phasing out plastic straws in all its 28,000 stores by 2020. The company plans to replace the straws with cold-cup plastic lids that can be recycled, unlike the current straws, which are too small and light.

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.