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Craig Waggy

Member since July 2018Contact Craig

  • CEO Skyhook
  • Boston Massachusetts
  • 02210 USA

Articles by Craig All articles by Craig

  • How Brands Can Use Location Data, Analysis To Create Goodwill in Marketing Insider on 07/23/2018

    Starbucks is a great example of how to create a positive buzz around a brand and goodwill with consumers by aligning themselves with an eco-friendly cause. Starbucks announced recently that it's phasing out plastic straws in all its 28,000 stores by 2020. The company plans to replace the straws with cold-cup plastic lids that can be recycled, unlike the current straws, which are too small and light.

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