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- How Brands Can Use Location Data, Analysis To Create Goodwill in
Marketing Insider on
07/23/2018
Starbucks is a great example of how to create a positive buzz around a brand and goodwill with consumers by aligning themselves with an eco-friendly cause. Starbucks announced recently that it's phasing out plastic straws in all its 28,000 stores by 2020. The company plans to replace the straws with cold-cup plastic lids that can be recycled, unlike the current straws, which are too small and light.
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