Karim Nassar is Vice President of AdTech and Optimization at Verve.
- Bitcoin Is Ready For Digital Marketing; Is The Industry Ready For Bitcoin? in
Marketing Insider on
07/26/2018
For digital marketing - from ad tech and agencies to the entire ecosystem - initial blockchain conversations should center on application and readiness. For example, how do we use these new solutions
to help publishers, agencies, advertisers, and consumers? Is my organization actually ready to green-light a multimillion-dollar blockchain initiative?